Thursday, October 07, 2004
Alarm bell - INQ7.net
As always, de Quiros cuts close to the bone with his articles. This one especially.:
"...American advertisers had special ads for various ethnic communities -- Mexicans, Chinese, Vietnamese, etc. but none for Filipinos. He learned soon enough why. Filipinos were considered a subset of the American market, they did not need a different pitch. A reasonable assumption, to go by the very ads we have right here. Filipinos are not assimilated, they are subsumed-and the subsumption begins right at home."
I am debating whether to "borrow" the entire article as inq7 now takes them off after a few weeks... it's such a good read.
"...American advertisers had special ads for various ethnic communities -- Mexicans, Chinese, Vietnamese, etc. but none for Filipinos. He learned soon enough why. Filipinos were considered a subset of the American market, they did not need a different pitch. A reasonable assumption, to go by the very ads we have right here. Filipinos are not assimilated, they are subsumed-and the subsumption begins right at home."
I am debating whether to "borrow" the entire article as inq7 now takes them off after a few weeks... it's such a good read.
Labels: news, philippines
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